Imagine wearing AR glasses and being able to customize how your friends look from head to toe, or imagine being at the store and seeing the salesperson wearing different virtual items of clothing that change every 30 seconds as a promotion and you can just say “I want it” and then the salesperson gets to you and shows you where you can try it.
If you read a few articles about AR and interested in fashion, you probably already heard about 3D augmented reality virtual fitting room or augmented reality dressing mirrors.
SenseMi Virtual Dressing Room.
Now, what I want to talk here isn’t about these specific business uses, but for entertainment uses. Imagine taking the same amazing technology and applying it to mixed reality experiences even in games.
Imagine playing an outdoor first-person shooter game with your AR glasses and controller, and imagine that you finish a raid with your friends and got a legendary armor. Now you can equip it, and you and everybody around you will see you with that cool armor (imagine beautiful visual effects and animations, even sounds).
Imagine using a social full-body customization app. Friends come to visit you at your house, and what they don’t know yet, is that you just designed certain clothing, something quite funny, and when your friend Josh comes, the app recognizes him using face recognition and applies the clothing, accessories, hairstyle, body shape( making him more muscular maybe), enlarges his head, changes his her color and even change his voice – this can be so hilarious, especially once you shared it with your other friends and they see Josh as you want him to look. In fact, you can make it persistent, and every time you see Josh through your AR glasses, this is how he is going to look. We can also do the opposite, by completely erasing Josh so even if he is in front of you, you won’t be able to see it, but there are some serious consequences for this, both social and physical, so I’ll probably won’t do something like that, although, technically, this is possible.
I definitely see it as something very popular with social apps. I mean, we already can record a video of us with friends using Snapchat lenses and the app applies head customization like makeup, special effects, accessories, apply different hairstyle and other cool things. So just take this idea and make it for the full body, something persistent, shareable, and customizable.
Imagine shopping online and jumping from one store to another and picking up the items that you want to have. An app can help you persist the different items and buy them all in once from all stores. The idea of that app is that it holds all the 3d models and data needed for product visualization. There is a better chance that we are going to see it for single apps by and for specific eCommerce websites. Anyways, you browse through it, pick up the items and can create a “set” and saved it in your favorites. Why I want this to be an external service, because maybe you find many items that are in a particular store, like a special accessory and you want to be able to see how everything looks all together, and if you just use a proprietary app you won’t be able to see it all at once. I thought maybe Amazin will create a service for it on Amazon Web Service for developers to use and then this can be shared (sharing is good because then e-commerce products can be visible in that unified service, for better discovery). However, maybe Amazon has an interest does make it available only for Amazon store.
By the way, Amazon already has an AR view feature built into its Amazon app for iOS and Android and I’ve read that Amazon patented an AR mirror that dresses you in virtual clothes. So it won’t be unrealistic that predict that Amazon will just try to have it altogether, both apply product visualization features for it Amazon stores and also enable online services on AWS that can democratize this and allow everyone to store and share 3d models in a Pinterest like shared library linked to original products on their relevant stores. You can then try the products and then easily be connected to buy the product individually from the original store or collectively via an aggregated checkout service of some sort, might be provided by Amazon itself.
Anyways, I jumped a bit far from the original topic but I wanted you to understand that virtual dressing and human virtual customization, in general, is going to be huge both in the enterprise sector and the consumer/entertainment sector.
These type of technologies will be more accessible in the near future, more APIs will enable developers to easily create apps for AR glasses and mobile phones that enable this type of virtual full-body customization which can be used in fashion apps, games, social apps and more. You will have people being completely virtualized and being morphed into zombies or other crazy creatures, they are going to take a different look and shape but still maintain their own ability to control that new virtual character that they just turned into.
An interesting and inspiring topic and I can’t wait to see what tools developers will have in order to make such AR experiences easy to develop so they can become part of our everyday reality soon.