Snap announced a new software called Lens Studio. It’s a complimentary app to its Snapchat app, allowing everyone to create their own Lenses and import them into their Snapchat device.
I will definitely spend time with this software and see if I can come up with my own brand lens.
Here is the introduction video for LEns Studio by Snap Inc.
The Lens Studio Overview for developers.
This is a great tool for developers, marketers and content creators. Can’t wait to spend more time with it.
You can download Lens Studio from developers.snapchat.com here.